Jaguar Best Luxury Brand Award

Here at Jaguar Orland Park, we know that our vehicles are the cream of the crop. We seem them and work with them everyday, yet time after time we are still blown away at their capabilities, and it turns out we're not the only ones. Strategic Vision, a company that studies purchasing trends among consumers, just recognized Jaguar as the best luxury brand in total quality, an extremely high honor for the automaker.

The fact that Jaguar nabbed the best luxury brand award comes as no surprise to us--especially when the criteria for the award is taken into consideration. According to a press release from Jaguar, the qualifying brands are scored on positive and negative product experiences including reliability, actual problems, driving excitement and other measures that deal with the emotional response of those experiences.

If you've ever driven a Jaguar before, you likely know that the experience is extremely positive and comes with a great deal of driving excitement. Also, from our years of experience here at the dealership, we know first hand that the emotional response of just about anyone that gets behind the wheel of a Jaguar is overwhelmingly positive. It's for that reason that we know Jaguar was the right brand for the award.

Although Jaguar was named the best luxury brand, it's not the only award that they have managed to win this year. The automaker just ranked second among all nameplates in the automotive industry according to J.d. Power's 2014 Initial Quality Study. 2014 now marks the third consecutive year that Jaguar has earned one of the top ten spots on the consumer study and it's a streak that's likely to continue for years to come.

Here at Jaguar Orland Park, we're extremely fortunate to get to deal with award-winning models daily. If you're interested in discovering what all the hype is about, we highly suggest that you check out our new car inventory. You can also feel free to stop by our showroom to see our stock in person. Either way, we can assure you that you'll quickly realize why Jaguar was named the best luxury brand in total quality.

Categories: News